initiative environmental

Have some fun with Initiative

It’s a fact!

Featured on a selection of our new packaged Initiative products there is an interesting fact about the product.

Each month we will be identifying a product and the first person to be able to tell us the relevant fact featured on the packaging will win a £50 Love2Shop voucher! The first product for you to search for is…Paper Clips - remember the fact can only be found on our new look packaging shown above.

Email us at with your answer, or post it on our Facebook page.

Spot the New Initiative Brand

To celebrate the launch of our newly designed Initiative brand, we are giving 5 people the chance to win £50 of Love2Shop vouchers!

For your chance to win simply spot the new look brand! Whether it be in a famous place, or in famous hands or even just a strange place – email us at with your picture OR upload your pic to our Facebook page. Remember it’s our new look Initiative products you are looking for!
Initiative New Brand